Find out what your business could be worth

Answer a few questions about your business and its financial performance. Our team will review your information and contact you to discuss a preliminary valuation.

You don’t need to be ready to sell to find out what your business may be worth.

Your business valuation request

Five short steps. Fields marked with an asterisk are required.

Step 1 of 5About your business

Can’t find it? Choose “Other” or type your own description.

You can leave this blank if you’d rather not say yet.

Your main products or services, typical customers and roughly how many people you employ.

Step 2 of 5Financial performance

Use your most recent completed financial year. Round numbers are fine, and you can tick “I’m not sure” for anything you don’t know.

Is the business growing, stable or declining? *

Step 3 of 5Owner adjustments

Buyers adjust reported profit for costs that a new owner wouldn’t have. Give rough annual amounts if you can; all of these are optional, and we’ll go through them with you.

Family on payroll, related-party rent, a manager you’d need to hire after you leave, or anything that makes a year unusual.

Step 4 of 5Ownership and plans
What is your role in the business? *

Are you considering selling your business? *

What would you most like to understand? (optional, choose any)
Step 5 of 5How we can reach you

Preferred contact method

Our team will review your information and contact you to discuss your business’s potential value. Submitting this request does not commit you to selling your business or engaging Kingston.

Questions about business valuations

How we approach valuation
Is this a business valuation calculator?

It works like one, step by step, but you won’t see an automated number at the end. Instead, an advisor reviews your figures and contacts you. Automated calculators apply a formula to a few inputs; a useful view of value also depends on how earnings should be adjusted, how much the business relies on you, its customers, and what buyers are paying for similar businesses.

What information do I need?

Approximate figures from your most recent financial year: revenue, gross profit and net profit, plus rough amounts for your own pay and any personal or one-time expenses. Estimates are fine, and you can skip anything you’re unsure about. You don’t need to upload documents.

Why do you ask about owner salary and personal expenses?

Because buyers do. When a business is valued, its reported profit is usually adjusted for costs a new owner wouldn’t have, such as personal expenses, one-time costs, and the difference between what you pay yourself and what a replacement manager would cost. We record exactly what you tell us and review each item with you; not every expense qualifies.

Do I need to be planning to sell?

No. Many owners ask about value years before they sell, or simply to understand where they stand. Knowing early gives you time to work on the things that matter to buyers.

Who sees my information?

Your request is received through our website’s form service and reviewed by the Kingston team. We don’t share it with buyers or anyone else without your permission. See our privacy notice for details.

Introductory call · 30 minutes

Book a confidential conversation

Choose a time that suits you. We’ll talk about your business, what you’re hoping to achieve and the options open to you. You don’t need to be ready to sell.

  • Confidential, with no obligation
  • Nothing to prepare in advance
  • Selling, buying, valuation or financing
Loading available times…

Having trouble? Open the scheduling page in a new tab